I remember an ex of mine was absolutely obsessed with Instagram, her entire focus seem to be trying to impress upon people what a powerful and successful Christian she was, and what she ran into felt more like a focus group issue than one based on belief. It was, hard to watch? I think that's how I would describe it.
The desire to be seen as someone to desire to see was overriding what she was telling me and others in private, she was tempted out of positions she claimed to believe just so she might generate more likes and follows.
Anyway, I've been off FaceBook for about six years, and people miss me, I miss them, we have things to talk about because we don't have this tiny snapshot system constantly keeping us in contact never allowing us to go away and live our lives. Without that, we never have any meaningful reason to miss each other, at the least a big part of why we get excited to see someone we haven't seen in ages, is lack of information.
Lastly, it's better to make content that we love that others may also love and to find that community than it is to fall into the trap of living our lives as if we are dependent on the census of millions of strangers, sounds like hell to me.